In May, we had the opportunity to take part in China Beauty Expo 2025 (CBE2025), one of the most influential events in the global beauty and personal care sector. Held in Shanghai, the fair brought together leading brands, suppliers and industry professionals to share the latest trends, innovations and collaboration opportunities.
Our participation reinforced Trending Corporate’s international vision and our commitment to identifying new opportunities in cosmetics, personal care and beauty distribution.
A meeting point for innovation in beauty
China Beauty Expo is a key platform for discovering new formulas, packaging solutions, technologies and consumer trends. The event showcased the growing importance of sustainability, clean beauty, advanced skincare and digitalisation in the sector.
For Trending Corporate, attending the fair allowed us to strengthen relationships with international partners, explore new product categories and continue expanding our portfolio with proposals that respond to the needs of the European market.
Sustainability and new consumer expectations
One of the strongest themes at CBE2025 was the shift towards more responsible beauty. Brands and manufacturers are focusing on recyclable packaging, natural ingredients, cruelty-free formulas and production processes with lower environmental impact.
These trends are fully aligned with our company values: quality, innovation, responsibility and accessibility. Consumers increasingly demand transparency and products that combine performance with ethics.
Global expansion and strategic partnerships
Taking part in events such as China Beauty Expo helps us connect with the international beauty ecosystem and identify opportunities for growth. It also strengthens our role as a bridge between global brands and the European market.
At Trending Corporate, we continue working to offer innovative, competitive and sustainable products, while building long-term partnerships that support the global development of the beauty industry.