A few months ago, we launched Viva la Diva, a vegan makeup brand recognised for being accessible and inclusive. This new launch brings innovative products to the market and reinforces a commitment to animals and creativity in the world of makeup.
From Trending Corporate, we share everything about Viva la Diva’s latest products, what you can find in its collection and why it is a must-have for makeup lovers looking for ethics and style.
The philosophy behind Viva la Diva
Viva la Diva is not just a makeup brand; it is a statement of principles. Created to offer high-quality products that respect the environment and animal rights, it has become a reference point within vegan makeup.
All its products are cruelty-free, meaning they are not tested on animals and do not use animal-derived ingredients. They are designed for everyone, regardless of gender. This is reflected in the brand’s range of colours and textures, perfect for those who want to stand out and bring out their diva side.
What is new in the launch
Explore every side of your personality with its collection, which includes everything from foundations to lip and eye products. One of its star collections includes the Mood eyeshadow palettes and Playlist eyeliners, designed so you can choose the option that best fits your mood or music style each day.
The Fem-Power lip products also stand out, designed to deliver precision, hydration and long wear for any look. They are perfect for adding a touch of colour to your lips wherever and whenever you want.
One of the keys to the success of this launch is versatility. The products are created so anyone can build looks ranging from natural to bold, with long-lasting pencils and automatic liners that keep makeup looking perfect without compromising comfort.
A commitment to inclusive beauty
In addition to offering products that do not harm the planet, Viva la Diva is proud to be an inclusive brand. Its collection adapts to different styles, tastes and personalities, encouraging each person to use makeup as a form of expression.
With Viva la Diva, beauty is creative, colourful and accessible. It is a brand designed for those who want to enjoy makeup with freedom, ethics and attitude.