The logistics distribution of cosmetics and makeup brands requires a comprehensive strategy that goes beyond simple transport. At Trending Corporate, we understand that our role as a logistics partner goes further: we combine distribution, digital visibility, regulatory control and value-added operations so that your products reach, captivate and endure in the European market.
1. Trending Corporate’s 360º model: a comprehensive proposal
We implement a 360º approach to cosmetics distribution, addressing all critical aspects of the process:
Regulation in Europe: we act as the Responsible Person, ensuring regulatory compliance for cosmetic products in each destination country.
Storage and advanced logistics: we manage stock, value-added operations such as labelling, customised packaging and recycling.
Transport, customs and last mile: we combine national and international transport services, customs management, route optimisation and specific solutions for e-commerce.
Visibility and digital marketing: we not only ship your products, we also build your online presence with digital marketing actions (visibility strategies, influencer marketing or content creation).
This model turns logistics into a strategic driver, aligning each step with your brand image and objectives.
2. Logistics trends relevant to the cosmetics sector
Technological resilience and logistics 4.0
In Spain, the logistics sector accounts for between 8.5% and 10% of GDP and grew by 18% in logistics demand during 2024, according to El País. Logistics 4.0, characterized by automation, artificial intelligence, traceability and flexibility, strengthens this resilience.
Modern infrastructure as a pillar of competitiveness
The modernization of logistics centres in Spain is key to maintaining competitiveness: investing in technology, sustainability and digitalization not only improves efficiency, but also attracts foreign investment and consolidates Spain’s position as a European leader.
3. Logistics and digital distribution connected by a common goal
Physical integration and digital strategy
From ensuring your stock is in strategically located warehouses to designing campaigns that position your product with emotional and visual content.
Adapting to an increasingly regional landscape
With a presence in Spain, the United Kingdom, Portugal and the United States, we have the ideal network to connect international brands with European consumers, optimising times and reducing logistics costs.
Logistics innovation for beauty
With the technological transformation of the sector (automation, digitisation, advanced traceability), collaborating with an operator guarantees you stay at the forefront without losing regulatory control or service quality.
Cosmetics logistics distribution requires a global and strategic vision. It is not enough to simply move products: it is essential to respond to regulations, optimise infrastructure, promote brands online and ensure efficiency and resilience in a dynamic environment. Trending Corporate’s 360º model redefines logistics as a lever for growth for make-up and cosmetics brands seeking to distinguish themselves in Europe.